User Acquisition Marketer
Scale your impact with high-budget campaigns, 100M+ download games, and a high-performing UA team.
Job Description
- Plan, execute, and manage User Acquisition (UA) campaigns across multiple advertising platforms, including Facebook Ads, Google Ads, Unity Ads, AppLovin, ironSource, and others.
- Monitor, analyze, and optimize key performance metrics to improve campaign efficiency and ROI.
- Collaborate closely with the Creative team to propose, test, and iterate on ad creatives that resonate with target players.
- Conduct market research on mobile game trends, user behavior, and competitive landscapes.
- Work cross-functionally with relevant teams to ensure alignment with growth objectives.
- Prepare performance reports and provide data-driven insights and recommendations for campaign optimization.
Qualifications
- Solid foundational knowledge of digital advertising and user acquisition principles.
- Preference for candidates with at least 2 years of experience in the Game or App industry.
- Strong analytical mindset with the ability to work effectively with data and performance metrics.
- Creative thinking in proposing ad concepts and campaign testing strategies.
- Proactive learner with the ability to adapt quickly to changes.
- Ability to leverage AI to streamline workflows, boost productivity, and accelerate delivery while maintaining high-quality outputs.
- Detail-oriented, responsible, and a strong team player.
- Proactive, accountable, and growth-oriented work attitude.
- Long-term career interest in the Mobile Game and User Acquisition field.
- Proficiency in Microsoft Word and Excel.
- Good English proficiency (IELTS 6.5+).
Benefits
BASIC COMPENSATION & BENEFITS
Negotiable salary (Gross).
One-month probation period with 100% salary.
Salary reviews for potential increases twice a year.
Social insurance contributions based on full salary.
Fixed Tet Holidays bonus of 2 months’ salary.
Holiday bonuses of up to VND 2,000,000 per occasion.
Gifts for birthdays and other special occasions: VND 500,000 per occasion.
WHY IEC GAMES?
We Build Games
Build excellent games. Create real impact.
Take part directly in the development and optimization of mobile games.
Stay close to the product long enough to understand problems, test solutions, and see the real impact of your work.
Make decisions based on data, user feedback, and product goals.
Embrace Excellence First: always aim for a higher standard instead of stopping at “good enough.”
Take ownership, proactively propose ideas, and be accountable for outcomes.
We Build Skills
Grow your skills through real challenges.
Work cross-functionally with different teams and experienced seniors who have helped build some of IEC Games’ most successful titles.
Follow clear working processes that help you ramp up faster, collaborate more effectively, and focus on solving meaningful professional challenges.
Be encouraged to apply AI and new technologies to improve both quality and efficiency.
Receive sponsorship for professional courses, training, and workshops of up to VND 30,000,000.
Get 100% support for IELTS exam fees.
We Build Your Future
Build a stronger foundation for your future, together.
Grow based on your capability, ownership, and the value you create.
Total annual income from 14++ months of salary, depending on business performance.
Sponsorship for driving lessons and driving license exams of up to VND 14,000,000 per person.
2–3 domestic trips and 1 international trip per year.
IEC Cares package: comprehensive annual health check-up, flu vaccination, and support for gym, yoga, dance, and other fitness activities of up to VND 10,000,000 per year.
Team-building activities and quarterly gatherings at buffet restaurants.
Flexible maternity support, including additional remote working days during suitable periods.
A special gift for employees when they welcome a new baby.
Special gifts and activities for employees’ children throughout the year.
No timekeeping, no encouraged overtime, and weekends off.